Stylised product animations
Design Brief
foundU’s platform can be complex and overwhelming for some users, making it challenging to communicate new features and updates clearly. Noticing this gap, I proposed introducing stylised product animations as a way to simplify explanations and engage customers and prospects more effectively.
Company
Role
Timeframe
Platform
Visual Design Manager
foundU
Social Media, Customer Communications, Training Assets, Sales Presentations
Ongoing
Design Objective
The goal was to create concise, visually engaging animations that distilled key product features into simple, easy-to-understand stories. These needed to be consistent with foundU’s brand and flexible enough to be used across social media, sales presentations, customer communications, and training materials.
Design Considerations
Simplifying Complexity
To address the platform’s complexity, I removed unnecessary information and visual clutter, focusing only on the essential feature benefits to make the content approachable and clear.
Consistent, On-Brand Style
I developed a clean, stylised animation style with simplified UI elements and on-brand colours, ensuring a cohesive look across all assets.
Multi-Channel Versatility
Animations were optimised for various formats and platforms, enabling their seamless use in social channels, sales demos, customer communications, and external training.
Engaging Storytelling
Each animation followed a simple narrative: introduce the feature, demonstrate its value, and highlight benefits—making complex updates easier to grasp and more memorable.
Impact & Results
Introducing stylised animations significantly improved communication around product updates. They became an essential tool for the sales team, boosted engagement on social media, and simplified training for customers. By making complicated features more accessible and enjoyable, these animations helped strengthen foundU’s customer relationships and overall brand communication.
Conclusion
By introducing stylised animations, I simplified communication around foundU’s complex platform, turning potentially overwhelming features into clear, engaging stories. This initiative not only improved understanding and adoption but also enhanced brand engagement across sales and marketing—delivering a versatile, user-friendly way to connect with audiences.