Adhoc design work

Print collateral for foundU

At foundU, I designed a suite of print materials supporting every stage of the customer journey — from sales resources for acquisition, to implementation guides for onboarding, and training documents that helped customers well beyond their first payroll.

Email design for foundU

At foundU, I developed a scalable email layout system for product updates. This system made it easier for product, marketing, and customer teams to communicate consistently, ensuring information was clear, on-brand, and quick to implement.

Educational documents

At Content Hive, I designed educational materials for corporate clients, including digital books, fact sheets, newsletters, and infographics. These resources transformed complex information into clear, engaging content that could be used for training, marketing, and customer engagement.

Print collateral for Lorna Jane

During my time at Lorna Jane, I created print ready assets for major global in-store campaigns, including the Christmas window and the annual diary sold in retail stores worldwide. I also produced brand booklets in both English and Mandarin to support the brand’s global market presence.

Paid social ads for Lorna Jane

Working closely with the Digital Brand Manager, I designed unique and impactful paid social ads that delivered measurable returns on investment. Each ad was tailored to connect with the brand’s audience and support seasonal campaigns.

Web layout updates for Lorna Jane

At Lorna Jane, I managed weekly web layout updates across six international platforms, tailoring designs to highlight new collections while ensuring a cohesive and dynamic brand look. This approach combined creative innovation with user-friendly design to provide a smooth shopping experience across varied markets.

Email design for lifestyle brands

While working with Content Hive, Lorna Jane, Sylvia P, and Studio Untitled, I collaborated with marketing teams to design engaging EDMs that reflected each brand’s unique tone and visual style. These emails balanced strong visuals with strategic messaging to meet campaign goals.

Web design for lifestyle brands

I have designed websites for brands including Sylvia P, Madd Loans, GIDA, Disability Doesn’t Discriminate, JDS Lawyers, Wayne’s Garage, Adoni Media and Content Hive. Each project was approached with a focus on functionality, user experience, and brand alignment.